CUSTOMER SEGMENTATION USING K-MEANS CLUSTERING FOR TARGETED MARKETING IN BANKING. INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE & MACHINE LEARNING (IJAIML), [S. l.], v. 3, n. 02, p. 89–94, 2024. Disponível em: https://iaeme-library.com/index.php/IJAIML/article/view/IJAIML_03_02_006.. Acesso em: 8 feb. 2026.