PARTNERSHIP MARKETING VS. DIRECT MARKETING FOR ACQUIRING CUSTOMERS IN FINTECH ORGANIZATION. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ENGINEERING AND TECHNOLOGY (IJARET), [S. l.], v. 15, n. 5, p. 42–61, 2024. Disponível em: https://iaeme-library.com/index.php/IJARET/article/view/IJARET_15_05_004.. Acesso em: 2 jul. 2025.