INTERNATIONAL JOURNAL OF BUSINESS AND DATA ANALYTICS (IJBDA)

About the Journal

International Journal of Business and Data Analytics (IJBDA) is dedicated to advancing the field of business analytics by serving as a comprehensive platform for the exchange of novel ideas, research, and applications. It aims to bridge the gap between academia and industry, offering a pragmatic, interdisciplinary approach that supports informed decision-making. The journal invites contributions from researchers, practitioners, IT professionals, and vendors, focusing on models, methodologies, and principles with real-world applications. IJBDA is committed to publishing high-quality research and case studies that drive innovation in analytics and contribute to the evolving landscape of business management.