“AI-ENABLED CUSTOMER RELATIONSHIP MANAGEMENT IN THE FINANCIAL INDUSTRY: A CASE STUDY APPROACH”, IJBIR, vol. 2, no. 1, pp. 1–10, Feb. 2024, Accessed: Dec. 23, 2024. [Online]. Available: https://iaeme-library.com/index.php/IJBIR/article/view/IJBIR_02_01_001