THE ROLE OF DATA QUALITY IN MODERNANALYTICS
Keywords:
Data Quality, Business Analytics, Data Governance, Data Management, Data-Driven Decision MakingAbstract
This comprehensive article explores the critical role of data quality in modern business analytics and decision-making processes. It examines the multifaceted nature of data quality, including its key dimensions of accuracy, completeness, consistency, timeliness, and reliability. The article delves into the significant impacts of both poor and high-quality data on business operations, customer satisfaction, and regulatory compliance. It also addresses the challenges organizations face in maintaining data quality in an increasingly complex digital landscape and proposes effective strategies for improvement. Through case studies from the retail and banking sectors, the article demonstrates the tangible benefits of implementing robust data quality management systems, underscoring the strategic importance of data quality initiatives in driving business success in the data-driven economy.
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