IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND MACHINE LEARNING ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN THE FUTURE OF FMCG AND FOOD INDUSTRIES. INTERNATIONAL JOURNAL OF CUSTOMER RELATIONSHIP MARKETING AND MANAGEMENT (IJCRMM), [S. l.], v. 2, n. 1, p. 1–13, 2024. Disponível em: https://iaeme-library.com/index.php/IJCRMM/article/view/IJCRMM_02_01_001.. Acesso em: 2 sep. 2025.