“THE IMPACT OF MACHINE LEARNING ON PROMOTIONAL STRATEGIES: A STUDY OF AI-POWERED COUPON PERSONALIZATION” (2024) INTERNATIONAL JOURNAL OF ENGINEERING AND TECHNOLOGY RESEARCH (IJETR), 9(2), pp. 168–176. Available at: https://iaeme-library.com/index.php/IJETR/article/view/IJETR_09_02_015 (Accessed: 8 February 2026).