THE RISE OF OTT PLATFORM: CHANGING CONSUMER PREFERENCES. International Journal of Management (IJM), [S. l.], v. 14, n. 5, p. 70–94, 2023. Disponível em: https://iaeme-library.com/index.php/IJM/article/view/IJM_14_05_007.. Acesso em: 1 apr. 2026.