THE IMPORTANCE OF MARKET SEGMENTATION FOR BUSINESS ENTREPRENEURS AFFECTS MARKETING PERFORMANCE. International Journal of Management (IJM), [S. l.], v. 14, n. 1, p. 6–16, 2023. Disponível em: https://iaeme-library.com/index.php/IJM/article/view/IJM_14_01_002.. Acesso em: 28 mar. 2026.