HARNESSING THE POWER OF MYTHOLOGY: EXPLORING THE INFLUENCE ON FAMILY BUSINESS SUSTAINABILITY. International Journal of Management (IJM), [S. l.], v. 15, n. 04, p. 26–40, 2024. Disponível em: https://iaeme-library.com/index.php/IJM/article/view/IJM_15_04_003.. Acesso em: 2 jul. 2025.