“CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY ON MADIKERI CITY, KARNATAKA, INDIA”, IJM, vol. 14, no. 3, pp. 36–44, Apr. 2023, Accessed: Jul. 06, 2025. [Online]. Available: https://iaeme-library.com/index.php/IJM/article/view/IJM_14_03_004