“MODERN MARKETING STRATEGIES: A STUDY ON ROLE OF MODERN MARKETING STRATEGIES ON SUCCESS OF A NEW PRODUCT”, IJM, vol. 15, no. 3, pp. 134–141, Jun. 2024, Accessed: Jun. 15, 2026. [Online]. Available: https://iaeme-library.com/index.php/IJM/article/view/IJM_15_03_012