CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY ON MADIKERI CITY, KARNATAKA, INDIA. IJM [Internet]. 2023 Apr. 10 [cited 2026 Mar. 26];14(3):36-44. Available from: https://iaeme-library.com/index.php/IJM/article/view/IJM_14_03_004