THE TRANSFORMATIVE POWER OF AI IN MARKETING: A COMPREHENSIVE EXPLORATION. INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM), [S. l.], v. 15, n. 1, p. 1–7, 2024. Disponível em: https://iaeme-library.com/index.php/IJMHRM/article/view/IJMHRM_15_01_001.. Acesso em: 1 jul. 2025.