“THE TRANSFORMATIVE POWER OF AI IN MARKETING: A COMPREHENSIVE EXPLORATION”, IJMHRM, vol. 15, no. 1, pp. 1–7, Jan. 2024, Accessed: Dec. 23, 2024. [Online]. Available: https://iaeme-library.com/index.php/IJMHRM/article/view/IJMHRM_15_01_001