“THE IMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHASING DECISIONS - A SURVEY BASED ANALYSIS”, IJMHRM, vol. 15, no. 1, pp. 14–20, Feb. 2024, Accessed: Dec. 23, 2024. [Online]. Available: https://iaeme-library.com/index.php/IJMHRM/article/view/IJMHRM_15_01_003