A STUDY ON THE EFFECTIVENESS OF LOCATION – BASED SERVICES IN RETAIL MARKETING. JOURNAL OF MANAGEMENT (JOM), [S. l.], v. 11, n. 2, p. 48–53, 2024. Disponível em: https://iaeme-library.com/index.php/JOM/article/view/JOM_11_02_005.. Acesso em: 30 nov. 2025.