REAL ESTATE DIGITAL TRANSFORMATION: A COMPREHENSIVE ANALYSIS OF TECHNOLOGICAL ADVANCEMENTS AND THEIR IMPLICATIONS

Abstract

This research paper delves into the transformative effects of technological advancements and the digital revolution on the real estate sector, focusing on how these changes are shaping the industry's dynamics. The study centers on technology adoption, customer-agent interactions, and business operations, aiming to uncover how real estate agents are responding to evolving consumer preferences in the digital era. The objectives include investigating changing customer preferences, agents' integration of digital tools, online engagements, client satisfaction levels, and the potential for heightened competitiveness. The research's scope encompasses exploring shifting consumer behaviors, agents' utilization of digital platforms, their adaptation strategies, online interactions, and the far-reaching impacts on various agent practices. By meticulously analyzing these dimensions, this paper illuminates the intricate relationship between technology and the real estate landscape, providing valuable insights for industry professionals and stakeholders.