REVOLUTIONIZING DECISION-MAKING: THE IMPACT AND FUTURE OF GENERATIVE BUSINESS INTELLIGENCE

Abstract

Generative Business Intelligence (GenBI) is a burgeoning field poised to revolutionize decision-making processes in modern business environments. This study undertakes a comprehensive exploration of GenBI, examining its core concepts, applications, advantages, challenges, and future trends. The transformative potential of GenBI in reshaping decision-making processes, this study underscores its importance in enhancing organizational agility, fostering innovation, and achieving competitive advantage in today's data-centric business landscape. Through a comprehensive analysis of GenBI's implications, this paper contributes to a deeper understanding of its role in driving strategic initiatives and empowering businesses to thrive in an increasingly complex and dynamic marketplace.