Vol. 15 No. 1 (2024): INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN MANAGEMENT (IJARM)

Articles

• BUYING IN THE DIGITAL AGE: THE SIGNIFICANCE OF CUSTOMER REVIEWS FOR YOUNG ADULT CONSUMERS

  Sarathsimha Bhattaru, N. Niharika (Author)

  1-8

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• THE AGE OF UNDERSTANDING: RETHINKING GENERATIONS IN THE WORKPLACE

  Zoe Wyatt, Vincent Potage (Author)

  9-19

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• CONSUMERS’ PERCEPTION TOWARDS ORGANIC FOOD PRODUCTS AT COIMBATORE CITY

  E. Muthukumar, P. Krishnakumar (Author)

  20-25

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