ROLE OF ONE DISTRICT ONE PRODUCT (ODOP) OF UTTAR PRADESH: STRATEGIES AND A NEW INITIATIVE FOR DEVELOPING GLOBAL HANDICRAFT INDEX
Keywords:
One District One Product, Handicraft, Global Handicraft Index, Entrepreneurship Moonj Craft VillageAbstract
The sustainable economy is an era of women as entrepreneurs perceiving, organizing resources, novel opportunities, and undertaking risks to achieve their goals in developing new innovative ventures for measuring new horizons in the time of pandemic when the whole world was One district one product (ODOP) when started in 2018 in Uttar Pradesh incited by Japan government in 1979 and it became so famous in Uttar Pradesh to boost economy and artisan of 75 districts up women artisan increase and transformed in entrepreneurship Uttar Pradesh and northeast of India before pandemic were experiencing an economic renovation through transformation technology but pandemic has slowdown their speed but after then it again increasing by the national slogan of vocal for local through atmanirbhar Baharat Abhiyan, through the growth of women-oriented handicraft industries like Moonj craft (Baratar famous for Moonj craft village of Uttar Pradesh), bamboo craft (MSMEs). All of us know that handicraft product is commonly made by hand or by with the help of the handmade tool. in this process, hand skilled people artisan creates different design products theirs decorative and used as utility products like as from Rockwood, claystone and may more and many more using simple and cheap tools from the time of immemorial, India is called for it handmade made decorative addition industrial country and famous in India These types of items produced are known as handicrafts as they are prepared solely by hands and there is nothing od least technology used in this industry. it is also known for its cultural customer and India feature amongst the topmost rated cultural country which is famous in the world there is some skilled labor are busy in the world which has and has artisan has added to them and there is nothing any use of machinery and we that India is known for its customs. Handicrafts all over the world. as we know ha India has been very loving and respected by everyone and many rural people still earn their livelihood through the creative part culture. In the following article, we will read about some of the handicrafts of India that you can take back:
References
Ahlawat, V., & Renu. (2018). An Analysis of Growth and Association between Labour Productivity and Wages in Indian Textile Industry. Management and Labour Studies, 43(1-2), 78–87. doi:10.1177/0258042x17745182
Gupta, G., Jain, C., & Tyagi, D. V. (2020). Impact Of Covid 19 On Manufacturing Industries In India. Annals of Tropical Medicine and Public Health, 23(18). doi:10.36295/asro.2020.232026
John, R. (2017). Business Trends in Selected Areas of Indian Banking - An Overview. IOSR Journal of Business and Management, 19(04), 46–50. doi:10.9790/487x- 1904034650
Anand, Abhishek, Mehrotra, Akash, Gayatri, ManojNayaket.al (2020). ‘ImpactofCOVID-19 pandemic on Micro, Small, and Medium Enterprises (MSMEs): India report’, Microwave Consulting, Lucknow, India
Jadhav, S., Indian Handicrafts: An overview of Growing or Depleting? IOSR Journal of Business and Management (IOSR-JBM).
Khan, W.A, and Amir, Z. Study of Handicraft Marketing Strategies of Artisans in [2] Uttar Pradesh and Its Implications, Research Journal of Management Sciences, Vol. 2(2), Feb. 2013.
Kamla Devi Chattopadhyay (1980) India’s craft tradition, publication division government of India New Delhi.
Mathew, P.M. Employment in Handloom and Handicrafts Sectors, Yojana, May 2011.
Mohi-us-din, Mir & Bhutan (2014) “A Study of the Impact of Government Policies on Marketing Strategy of Handicrafts”.
Rituagrahari 2017 “Role of government and non-government organizations for production and marketing of Chikankari craft in Luck now”.
Tamal Sarkar: Artisanal cluster towards a bright future, yojana May 2011.
Uttar Pradesh: The State Profile, Ph.D. Chamber of Commerce and Industry, December‐ 2011
Tammaro F: Flora Officinale d'Abruzzo. 1984, Chieti: Giunta Regionale d'Abruzzo. Centro Servizi Culturali. Google Scholar
Parada M, Selga A, Bonet MA, Vallès J: Etnobotànica de les terres gironines. Natura i cultura popular a la plana interior de l'Alt Empordài a les Guilleries. 2002, Girona, Diputaciò de Girona. Google Scholar
Musacchio A, Barone Lumaga MR: Fibre extraction from Spartium junceum L. (Fabaceae): ancient and present methods. Delpino. 2003, 45: 175-177.Google Scholar
Bernardo L: Fiori e piante del Parco del Pollino. 1995, Castrovillari: Prometeo, 2 Google Scholar
Alvarez Arias BT: Ichthyotoxic plants used in Spain. J Ethnopharmacol. 2000, 73: 505-512. 10.1016/S0378-8741(00)00336-6.CAS PubMed Article Google Scholar
Chiovenda-Bensi C: Florula Medicinale delle Cinque Terre. Webbia. 1960, 15: 631- 641.Article Google Scholar
Lentini F, Catanzaro F, Aleo M: Indagini etnobotaniche in Sicilia. III. L'uso tradizionale delle piante nel territorio di Mazara del Vallo (Trapani). Atti Accad Sci Lett Arti, Palermo. 1988, 1-29.
Sahoo, P. (2020). COVID-19 and Indian Economy: Impact on Growth, Manufacturing, Trade and MSME Sector. Global Business Review, 21(5), 1159–1183. https://doi.org/10.1177/0972150920945687
Yadav, U. S., Tripathi, R., & Tripathi, M. A. (2020). Strategies for Development of Handicraft Sector (Small Industries) in India. SEDME (Small Enterprises Development, Management & Extension Journal), 47(3), 175–193. https://doi.org/10.1177/09708464211037466
Yadav, U. Shankar Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Rajesh Kumar Shastri, Gyan Prakash Yadav, & Aliza. (2022). Entrepreneurial Development of Artisan in ODOP in Uttar Pradesh to Boost Economy: Strategies and New Approaches Towards Global Handicraft Index for Socio-Economic Welfare of Artisans. Asian Journal of Management, Entrepreneurship, and Social Science, 2(01), 1-17. Retrieved from http://www.ajmesc.com/index.php/ajmesc/article/view/46
Yadav, U. Shankar Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Rajesh Kumar Shastri, Gyan Prakash Yadav, & Aliza. (2022) Role of One district one product (ODOP) and Moonz craft of Uttar Pradesh: Strategies and new approaches for developing first Global Handicraft Index Bank and policy journal volume 1 issue 2 2021.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Uma Shankar Yadav, Ravindra Tripathi (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.