MODE CHOICE ANALYSIS BETWEEN ONLINE RIDE-HAILING AND PARATRANSIT IN BANJARMASIN CITY
Keywords:
Mode Choice, Public Transportation, Private-Hire Transportation, Multinomial Logistic RegressionAbstract
Nowadays, application-based transportation is in great demand by the public. Public transport users began to switch to private-hire transportation. This is influenced by the increasingly sophisticated communication tools, making it’s easier for people to mobilise. Another reason for the large number of private-hire transportation use is due to the disappointment that arises on the insufficient of public transportation facilities. This raises the competition between both transporation modes—providing people with a choice in choosing the most appropriate one to use in supporting their activities.
The aim of this research is to get a model that can explain the probability of Banjarmasin people’s preference in choosing between online ride-hailing and paratransit in banjarmasin city. In addition to this, the research also aims to find out about the factors or attributes that affect their preference, analyze the influence of travel costs and other attributes reviewed from different travel distance. This research was analyzed using multinomial logite method in Limdep Nlogit 4.0 software. Further analysis is done by multinomial logic analysis to obtain utility and probability on the transportation preference. After obtaining the best utility model,the data on cost sensitivity, travel time and convenience in choosing between both type of transporation, were obtained.
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