ENHANCING CUSTOMER EXPERIENCE THROUGH PEGA WEB CHATBOT: A COMPREHENSIVE ANALYSIS
Keywords:
Customer Experience Enhancement, Chatbot Technology, Digital Transformation In Customer Service, Operational EfficiencyAbstract
In a landscape where customer behaviors are constantly evolving, this paper analyzes the role of Pega's web chatbot in adapting to these changes. Focusing on enhancing customer experiences, the chatbot offers real-time support and personalized interactions, crucial for meeting modern consumer expectations. The analysis highlights the chatbot's seamless integration with business systems and its AI-driven, adaptive approach to customer engagement. Through industry case studies, the paper underscores the effectiveness of Pega’s chatbot in transforming customer service, demonstrating its capability to evolve in response to dynamic customer needs and behaviors, thereby shaping the future of customer relationship management.
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Copyright (c) 2023 Praveen Kumar Tammana (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
