UNLOCK THE POWER OF ONLINE VIDEO TO IGNITE BUSINESS GROWTH

Abstract

Marketers invest in various media channels to attract consumers and convey their unique value proposition. Rapid digitization is leading to an evolving media mix based on media consumption patterns of the target audience. Online video marketing has evolved as a powerful tool for organizations to engage with their target audience in today's digital economy. This research paper delves into the potent capabilities of video marketing, exploring its unique abilities to interact with a user, impact on engagement, brand awareness, lead generation, and ultimately, business growth. By analyzing the latest trends and successful case studies, we will illustrate the multifaceted power of online video marketing and its potential to revolutionize a brand's business and marketing strategy.