Vol. 15 No. 1 (2024): INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM)

Articles

• THE TRANSFORMATIVE POWER OF AI IN MARKETING: A COMPREHENSIVE EXPLORATION

  Ananya Jha (Author)

  1-7

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• UNLOCK THE POWER OF ONLINE VIDEO TO IGNITE BUSINESS GROWTH

  Ananya Jha (Author)

  8-13

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• THE IMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHASING DECISIONS - A SURVEY BASED ANALYSIS

  Sarathsimha Bhattaru, G. Suvarsha (Author)

  14-20

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• INFORMATIVE LEVEL ON MEDICINAL PLANTS

  Anupama Sundar D (Author)

  21-37

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• GENDER AND COGNITIVE PERFORMANCE: A COMPARATIVE STUDY

  Santosh Kumar Sharma (Author)

  38-48

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• A CASE OF HUMAN RESOURCES ANALYSIS – TO MAKE AN IMPACT ON EMPLOYEE TURNOVER

  Farook Ahmed Shaikh (Author)

  49-56

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