INFORMATIVE LEVEL ON MEDICINAL PLANTS

Authors

  • Anupama Sundar D Associate Professor, JSS Centre for Management Studies, JSS Science and Technology University, Mysuru, India. Author

Keywords:

Medicinal Plants, Healthcare, Wellness, Natural, Awareness

Abstract

In this report, a study and analysis of the INFORMATIVE LEVEL ON MEDICINAL PLANTS. The study adopts a holistic approach to examine the level of awareness and attitude of consumers towards MEDICINAL PLANTS. This research paper explores the awareness, perceptions, and preferences of individuals regarding the usage of medicinal plants in contemporary healthcare practices. The study takes a comprehensive approach to investigate the attitudes of diverse demographic groups toward the utilization of medicinal plants for health and wellness purposes. Utilizing a descriptive research design, data collection is conducted through a well-structured questionnaire administered to a diverse sample population. The questionnaire employs a 5- point Likert scale to gather nuanced insights into public opinions on medicinal plant usage. Both primary and secondary data sources are employed to provide a holistic view of the subject. The findings reveal that individuals' opinions on medicinal plants are influenced by various factors, including cultural beliefs, perceived effectiveness, and familiarity with traditional remedies. Additionally, this study uncovers the desire among respondents for greater scientific validation of the efficacy of medicinal plants, suggesting potential avenues for further research and development in this field. Overall, this research paper contributes valuable insights into the public's awareness and opinions concerning the utilization of medicinal plants in modern healthcare. The implications of these findings are significant for healthcare professionals, policymakers, and researchers seeking to bridge the gap between traditional and contemporary healthcare practices, and to better cater to the preferences and needs of diverse populations.

 

References

Aneesh, T P, et al. “International market scenario of traditional Indian herbal drugs – India declining” International Journal of Green Pharmacy 3.3 (2009): 184–190.

Anupriya, S. “A study on consumer’s preference and perception towards Patanjali product”. International Journal of Multidisciplinary Research and Development 4.2 (2017): 204–209.

Arya, V, S Kumar, and S Kumar. “Con- sumer Buying Behaviour Towards Ayurvedic Medicines/Products in Joginder Nagar (Himachal Pradesh)-A Survey”. AyurpharmInt J AyurAlli Sci 1.3 (2012): 60–64.

Awad, Abdelmoneim and Dana Al-Shaye. “Pub- lic awareness, patterns of use and attitudes toward natural health products in Kuwait: a cross-sectional survey”. BMC Complementary and Alternative Medicine 14.1 (2014): 105–105.

Chandiraleka, E and R Hamsalakshmi. “A study on customer awareness and satisfaction of selected ayurvedic & herbal products”. International Jour- nal of Advanced Research and Development 1.8 (2016): 6–12.

Huda, M M and P Sultan. “Buying Motives of Herbal Skin Care Products: The Case of Generation Y in Bangladesh”. International Review of Business Research (2013): 68–80.

Kewlani, S and S Singh. “Prospects of Traditional Therapy: Consumer’s Perception An Empirical Study of Rural Market with Special Reference to Indore District”. International Journal of Research in Computer Application & Management 2.8 (2012): 108–111.

Khan, A F and M F Khan. “A Study on the Aware- ness of Product Ingredients among Women”. ISOR Journal of Business.

Downloads

Published

2024-04-02

How to Cite

INFORMATIVE LEVEL ON MEDICINAL PLANTS. (2024). INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM), 15(1), 21-37. https://iaeme-library.com/index.php/IJMHRM/article/view/IJMHRM_15_01_004